Use Conversational Sales Intelligence™.
Hunt Bigger Prey™.
Stacks Image 8
To win large accounts, you need a lot of prospect information. You need to learn their needs, their willingness and ability to pay, and who you’ve got to sway to win the deal. You also need to know what competitors are offering, and how to outflank them. Not all of this information is simply “there for the asking.” Direct questions don’t always work for such sensitive matters.

Conversational Sales Intelligence™ techniques (part of IntelligenceSelling™) can fill in the gaps, delivering crucial information you need for influence plans that work. These techniques are essential to land large, complex, must-win accounts – the “bigger prey.”
Tools from the intelligence community
Bennion Group’s U.S. intelligence community roots allow us to teach powerful (and ethical) new ways to harvest intelligence and build influence in sales. These tools can help you:
  • Professionally read your prospect’s non-verbal communications. Do you know when they’re fully bought-in? Or moving from concern to opposition?
  • Detect deception – Do you know when your prospect is withholding vital information?
  • Take critical steps in advance of sales calls that greatly increase your chances of success.
  • Know what to say, when, to get the information you need to win – without asking hard questions, and without deception.
What sets us apart?
In addition to our origins in U.S. intelligence, Bennion Group applies –
  • Social network analysis (SNA). Networking tools like LinkedIn and Facebook are based on SNA. How can you use the science behind such tools to determine which contacts make the best sources?
  • The psychological basis for intelligence gathering. The more you understand how people tick, the better you can build a rapport that makes intelligence sharing easy and natural for them.
  • An understanding of the role of non-verbal communications – including how people use voice tone and the objects around them to express alignment, concern, or disagreement. Reading people early helps you shift your approach to them in time to get back on track, before your prospect can openly decide to decline your offer.
Who uses these tools?
Thousands of sales people and product managers in infotech, engineering, manufacturing, power generation, the chemical industry, pharma and bioscience have taken our training. See some of their comments along with more information about the course, here.